- Get Erin's email from WhatsApp (1 unread) — send him gameplan + assets + logosNow
- Send Ryan + Dan consolidated EVP feedback via Frame.io + SlackToday
- Adam A. + Gonzales EVP videos: clean up B-roll, copy, captions — ready for approvals (24 hrs)
- Investigate 8-asset ad set showing $0 spent — report back to Jesse by EODBlocker
- Filip call — before noon PT. OOO Thursday. Come prepared with exactly what you want.By Noon
- Accept Framer project transfer from Filip (check email)
- Get to the gym
- Take trash out
- Pull freeze frames — 2-3/person, ~10 total, impact style, from March + April b-rollFri/Mon
- SOW proposal (June–Dec) to Tyler + LanceMon May 11
- Push Tyler to process $24k in unpaid invoices$24k
- Ryan finishes 6 Adam A. videos (v3) — update content library + tag Tyler
- Update EVP ad set with revised videos + fresh creatives (Fri/Mon)
- Gonzales: pull carousels/stills for Tyler approval — organic use next week
- Follow up Elina + Mickey for better headshots — build posts + carousels
- Nashville headshots: replace any with usage rights issues
- Josh Clemm: scrap all content + remove from all B-roll (departed)
- Fortune AI article: create 2-3 quick organic posts
- Add Chris to next weekly sync + update calendar invite
- Update Month 2 plan doc (the arktodo tracker shown to Jesse)
- Reconnect with Judith — get assets she's been creating
- Reply to Vizion (Jose Quispe) — keep relationship warm
- Refine + update existing Alco videos
- Build out social calendar in Civic (new SMM tool)
- Create new ad creative assets for Month 2
- Erin (Kosovo): send full gameplan + video assets + logos
- Look into business credit card for ARK
- Try to get money back from Filipino website (editor bust)
- JL (San Francisco): confirm or drop from editor shortlist
- Health insurance — Covered California, Silver plan
- Talk to grandma about NYC stay for Nick's wedding (May 30)
- Mother's Day: coordinate with brother + sister on gift
- Clean apartment + do laundry
- Organize whiteboard + office to-do list
- Look into plants — struggling; light maintenance, possibly relocate
- Friday: food inventory, grocery order, meal plan for rest of week
- Research + order new computer
- Resume Sony Alpha decision (a7 IV ~$1,998 vs a7 V ~$2,898)
- Order motorcycle helmet
- Bike maintenance — bring in for safety check (riding daily)
On Radar — Longer Horizon
Dropbox — Ongoing
Hack Week content with Bailey — prioritize female voices
Andrew: short video with Daniel (blur background)
Emerging Talent Summit — intern episodic content; reach out to Lexi
Awards campaign with Chris + Producer (structured hero video)
Poland: find local videographer (shoot cancelled)
Evaluate better content library tool
Content frequency target: 3x/week
B-roll freeze frames — ongoing; additional sets per person
ARK Media — Growth
Brand guidelines doc (colors, fonts, logos, voice, services)
Reframe ARK as marketing agency, not just production
Emporia Research survey analytics partnership (Michael Hess)
Paid media as re-added service with AI support
Pitch deck + lookbook for outreach
Summer BD: Marriott (Joanne Loh), AKA Hotels, Derek, Connor Tendle, F&B + TA at Marriott, cousin Michael
Groov re-engagement (Dan Cataldi, Yadavan)
Tier 1: Airtable, Notion, Asana, Figma, Miro, Monday
Personal — Later
Wall art: 5-10 printed personal photos + 5 paintings
Build mom a webpage to pick which photos she wants printed
Schedule doctor appointments (after insurance)
Gym + nutrition routine as recurring calendar blocks
Japan trip — December 2026 (W Osaka, Kyoto, Hakone, Tokyo)
arktodo: live version with Slack + Gmail + Otter.ai
Pottery — find local LA studio